The Authority Marketing System
Own the search and the feed.
We build the foundation, then run paid and organic together across Google and Meta as one system — so a homeowner already knows your name before anything breaks, and finds you at the top the moment it does.
- One contractor per service area
- You own every asset
- Reporting every two weeks
- Local Services Ads
- Google Search Ads
- YouTube Video Ads
- Google Business Profile
- Local SEO
- Facebook & Instagram Ads
- Facebook & Instagram Organic
How it works
Five moves, in this order.
Nothing here is optional and nothing runs out of sequence. Foundation before traffic, traffic before spend, spend before scale.
01
Build the foundation
Before a dollar of ad spend
- Competitive analysis of your service area
- New website, built for your trade and optimized for search
- Google Business Profile claimed, verified and optimized
- Call tracking, ad tracking and rank tracking wired in
02
Take the top of Google
LSA · Search · YouTube · Profile · SEO
- Google Guaranteed verification, then LSA optimization and lead disputes
- Search and YouTube ads targeted county-tight to the capacity you have
- Business Profile managed weekly — posts, Q&A, citations, reviews
- Weekly bid, keyword and negative management on every paid campaign
03
Own the feed
Meta — paid and organic
- Facebook and Instagram lead ads built and managed per service area
- Instant Forms mapped straight into your CRM, lead in seconds
- Organic posts to both pages, written and scheduled for you
- Creative on a set rotation; weekly budget, audience and ZIP adjustments
04
Make it easy to book
Calls, forms, chat, calendar
- Free-inspection booking directly on your site and your LSA profile
- Web chat, instant SMS and email follow-up on every new lead
- Every source — calls, forms, chat, DMs, LSA — in one pipeline
- Syncs to the CRM you already use: RoofLink, JobNimbus, AccuLynx
05
Prove what worked
Every two weeks, in writing
- Bi-weekly and monthly reports by email, plus a live dashboard
- Every call recorded, categorized and attributed to a source
- Cost per lead and cost per booked appointment, by channel
- Monthly performance call to decide what gets more budget
What we run
Every place a homeowner looks for you.
Paid and organic, search and social, managed by us as one system — not six vendors pointing at each other when the phone stops ringing.
- Local Services Ads — badge, budget and lead disputesAd budget
- Google Search Ads, built and managedAd budget
- YouTube Video Ads, built and managedVideos provided by you, or use our video editing service.Ad budget
- Google Business Profile claimed, optimized and kept current
- Business Profile posts and Q&A
- Local SEO foundations — city pages, schema and on-page
- Weekly bid, keyword and negative management
Meta
5 services- Facebook and Instagram lead ads, built and managedAd budget
- Instant Forms mapped straight into your CRM
- Creative refreshed on a set rotation
- Facebook and Instagram organic posts
- Weekly budget, audience and ZIP adjustments
$100/day
Minimum ad budget on any channel we actively run.
Paid directly to Google or Meta on your own account — never to us. Below that floor a channel can’t gather enough data to optimize, so we won’t run it. Organic search, Business Profile and social posting carry no ad spend.
How we work
Two promises and one requirement.
One contractor per service area
We will not take a competitor in a market where you’re already engaged. Exclusivity holds for as long as we’re working together — that’s the whole point of being the authority.
You own all of it
Website, domain, Business Profile, ad accounts, tracking numbers, reviews, customer data. All registered in your name from day one. If we ever part ways, you keep everything.
$100 a day minimum, per channel
Any paid channel we actively run carries a $100/day floor, billed by Google or Meta on your account. Under that, there isn’t enough data to optimize and everyone wastes money.
FAQ
The questions everyone asks.
Do you work with more than one contractor in my area?
No. One contractor per service area, for as long as we’re engaged. If your market is already taken, we’ll tell you on the consultation instead of selling you a diluted version of the same thing.
Who owns the website and the ad accounts?
You do. The domain, website, Google Business Profile, Google Ads and Meta accounts, and the tracking numbers are all created in your name. We’re granted management access, not ownership.
Is social organic posting, or ads?
Both, and they do different jobs. Organic posts run daily to your Facebook Page and Instagram — finished jobs, crew shots, before-and-afters, seasonal advice — so anyone who checks you out sees an active company. Lead ads run alongside them with Instant Forms wired into your CRM, creative on a set rotation, and weekly budget, audience and ZIP adjustments.
Do I need to supply video for the YouTube ads?
You can. If you have footage — drone shots, install timelapses, a walkthrough — we’ll cut it into ad creative. If you don’t, our video editing service can build it from photos, project shots and voiceover. Either way the campaign is built and managed by us.
Does this replace my CRM?
No. Every lead — calls, forms, chat, social DMs, LSA — lands in one pipeline and syncs into the CRM you already run, including RoofLink, JobNimbus and AccuLynx.
Why the $100 a day minimum?
Below roughly $100 a day, a campaign doesn’t generate enough clicks or calls in a week to tell a real signal from noise. Optimizing on thin data is guessing, and you pay for the guess. The budget goes to Google or Meta, never to us.
How long before I see results?
Paid channels produce calls in the first weeks. Map pack and organic rankings move over months, not days — that’s the durable part, and it’s why we build the foundation before we spend.
Let’s see who’s beating you right now.
Thirty minutes. We pull your service area live, show you where you rank against the contractors taking your calls, and tell you straight whether we can move it.
One contractor per service area · You own every asset