WHAT ARE GOOGLE LOCAL SERVICE ADS?
Google Local Services Ads are pay-per-lead ads that appear at the top of the search results, above organic results and traditional Google Ads.
This is very different than the traditional Google Ads where you pay-per-click. (Where someone visits your website)
With GLSA (Google Local Service Ads), a lead is generated either through a phone call, a message, or a direct booking.
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How Do I Get My Roofing Business Started With Google Local Service Ads?
To be able to use the Google Local Service Ads platform, a business must first become “Google Guaranteed” by passing a screening process that involves background checks, license checks, and insurance checks.
If your roofing business is not “Google Guaranteed” yet, check out this resource on “How To Become A Google Guaranteed Contractor“.
How Much Revenue Can My Business Anticipate With Using Google Local Service Ads?
The following is a conservative estimate of how much revenue you can generate for your business using GLSA. For some markets, your cost per lead may be a little higher or lower; as well as the “average roof installation” cost.
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$2,000 ADVERTISING BUDGET:
Minimum Budget: $2,000 per month ($450 per week)
Estimated Monthly Calls: 50 CALLS ($40.00 per call)
If 5% Closed Into New Roof Installations = $20,102.50 of new monthly revenue
( 2.5 x $11,061 average new installation)
If 10% Closed Into New Roof Installations = $40,205.00 of new monthly revenue
( 5 x $11,061 average new installation)
If 15% Closed Into New Roof Installations = $60,307.50 of new monthly revenue
( 7.5 x $11,061 average new installation)
$4,000 ADVERTISING BUDGET:
Minimum Budget: $4,000 per month ($930 per week)
Estimated Monthly Calls: 100 CALLS ($40.00 per call)
If 5% Closed Into New Roof Installations = $55,305.00 of new monthly revenue
( 5 x $11,061 average new installation)
If 10% Closed Into New Roof Installations = $110,610.00 of new monthly revenue
( 10 x $11,061 average new installation)
If 15% Closed Into New Roof Installations = $165,915.00 of new monthly revenue
( 15 x $11,061 average new installation)
Is Google LSAs Worth It For My Roofing Business?
Absolutely! There’s no cost to sign up or obligation to participate.
The onboarding process can be quite cumbersome, but once enrolled, your roofing company will be able to objectively determine whether it’s a good fit for your advertising efforts and profitable.
If you decide it’s not the best fit for your advertising efforts, you are able to pause the ad and you will no longer incur costs for being Google Guaranteed.
(Your ads simply won’t appear)
Additionally, Google Local Service Ads offer the following benefits:
- Recorded phone calls (US and Canada)
- Ability to dispute charged leads (US and Canada)
- No fees to participate — you only pay for the leads
- Low lead costs (this will vary by business type and region)
- Easy to manage
